2 Feb 2012

Why You Should Have A Mobile Site?

Author: Digital-Minded | Filed under: Technology

Here’s another post, for your imagination…

I was browsing on the web and found a cool graphical treatment of why a mobile site is a needed for your business to be successful. Check out the graphic below courtesy of www.skyrkt.com

5 Jan 2012

6 Ways To Grow Your Business In 2012!

Author: Digital-Minded | Filed under: Business

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You know that your business is getting ready to set-up for growth..these next few years between 2012 to 2017 and beyond. It’s time to take your power back by growing your business by increasing your revenues through sales. Here’s six ways you can do this.

1. Social Media will continue to transform your business. It will be a way to generate sales through your connections. Currently more than 22% use Social Media as a revenue generating tool. Learn how to do this.

“Public relations” is simply accurate, consistent and timely communications that convey the right message to the right audience.

2. Using publicity
This includes community activity, articles, public speaking, media commentary, relationships with other local are reporters and developing your professional citizenship. Certainly PR is effective to small business owners, freelancers, artists, Entrepreneurs at a grassroots level.

3. How are your customers finding you?
What’s your strategy to bring you more clients and sales. You need to know who they are and how they are looking for you to buy from you. Be sure to ask this question when they arrive to your site..you want to find out how they found you. What is the best lead-generation strategies that you want to focus on.

Determine a goal that you want to achieve, like how many people do you what to buy from you; how many distributors you want to have; how many referral partners you want.

4. Social Networking -
It’s simplest form it’s a group of people who are tied through friends, links and who know who.  Social networks have also been used to examine how organizations interact with each other, characterizing the many informal connections that link executives together, as well as associations and connections between individual employees at different organizations. For example, power within organizations often comes more from the degree to which an individual within a network is at the center of many relationships than actual job title. Social networks also play a key role in hiring, in business success, and in job performance. It’s important that you develop connections and friends with the people you are most connected with. They’ll become your circle of connections of which can help you, to get more referrals and introductions.

5. Business Networking -
When you go out to networking functions and meet other local business owners, sales people and reps of the company. Once you meet these people you need to follow up with them, even if it is just to say, it was a pleasure to meet them. You’ll want to do these networking meetings, simply to get to know people better and start developing a friendship with them. I used to say join 6 groups..sometimes this is just not possible – definitely join two groups locally. You can make up other groups on line – like LinkedIn and FaceBook.

Look through the cards and see who could become referral partners. Initiate a coffee meeting – and find out how you can help him or her. You are going to be asking them who their potential clients are and how can you refer business to them.

If they don’t respond to you in a positive way..then I would put them into a “C” pile. These people you will stay in touch 1 -2 x times a year. Out of this group – it they are not interested in staying in touch, I would just drop them, put them in the “G” (garbage) file.

6. Joint Ventures 
When you partner up with someone who had the same audience as you, by offering your product or service to their customers. Both parties work together to help each other. Collaborating also works really well.

Good luck all, make this year special & a successful one.

30 Dec 2011

Happy Holidays From Digital-Minded

Author: Digital-Minded | Filed under: Other

Here’s another post, for your imagination…

On behalf of Digital-Minded, I want to wish you all a Happy Holiday Season filled with joy & happiness. Wishing you the best in the New Year.

Stay tuned for frequent posts in 2012…

17 Nov 2011

Designer Needed Apply Within

Author: amir.sabahi | Filed under: Employment

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The creative team at Digital-Minded is growing again and we’re looking for a talented, passionate and super-cool designer to join the team on a contract basis.

Are you Digital-Minded?

Creativity:
Definition: The ability to come up with ideas from scratch that can even stun the Creative Director; having the talent to naturally be creative with minimal reference material.

Love:
Definition: Not being able to go one second of the day without being on your computer; constant thoughts of how much you Love this insane media industry; with a never dying passion to be the best.

Passion:
Definition: Your heart pumps like you won the lottery every time you complete a website; you believe in yourself and know you can be the world’s greatest designer/developer.

Dedication:
Definition: Even during crunch time, you never give up. You can knock me down one thousand times, with the mindset of a champion refusing to lose.

Candidate requirements:
- College Diploma in Graphic Design or Digital Media
- Working knowledge of HTML/CSS
- Multimedia background
- Excellent communication skills
- Web design experience mandatory
- Adobe Creative Suite 5.5
- Strong Mac background
- Minimum 3-5 years of experience

Apply now:
If you feel you fit the description above, kindly forward your resume, portfolio link, a brief document why you want to be a part of the Digital-Minded Family to family@ digital-minded.ca Suitable candidates will be contacted promptly.

Thanks to all the applicants, we look forward to meeting you!

The Digital-Minded family…

9 Nov 2011

2011 Business Excellence Awards

Author: Digital-Minded | Filed under: Events

Here’s another post, for your imagination…

I just want to send out my wishes to all the nominees at the 2011 Business Excellence Awards presented by Rogers and hosted by Toronto Board of Trade.

It will be a special evening and a time to remember to all the business professionals attending the event. Congratulations to the upcoming winners this evening from all of us at Digital-Minded!

To view the nominees click here.

 

 

18 Oct 2011

Connecting Canadians To The Business World

Author: Digital-Minded | Filed under: Events

Here’s another post, for your imagination…

Sorry for the late post however I feel this would be of importance to all the individuals caught up in the Facebook frenzy. The event is October 19, 2011 make sure you register today, tickets are still available.

To view the flyer, click here.

Details:

The future of marketing relies on a connected world where friends are able to influence friends. Jordan Banks, Managing Director, Facebook Canada, discusses how businesses can realize the power of connecting +18 million Canadians and their friends to the brands and things they care about most.

Thanks, hope to see you all there tomorrow morning!

20 Sep 2011

124th Annual Dinner – Tickets Now On Sale

Author: Digital-Minded | Filed under: Events

Here’s another post, for your imagination…

Greetings all, It is that time of year again the 124th Toronto Board of Trade Annual Dinner. The biggest and most influential business event in Toronto.

Tickets are now on sale and can be found at: www.bot.com/events.

Event description:

WHAT

  • The Toronto Board of Trade Annual Dinner is considered the first business gala of the year.
  • The gala is a spectacular evening of networking, inspiration and entertainment.
  • The 2012 edition will be the 124th Annual Dinner in Board history – a proud tradition stretching un-interrupted back to 1889.


WHEN/WHERE

  • This year’s gala takes place Monday, January 30, 2012
  • The Annual Dinner will be held Constitution Hall at the Metro Convention Centre, North Building


WHO ATTENDS

  • The Annual Dinner has attracted Prime Ministers, Premiers, Mayors and other senior politicians, as well as the CEOs and Chairs of the largest and most influential organizations in Toronto


DETAILS

  • Corporate tables and individual tickets are available, with preferred pricing for members
  • Regular Pricing for Corporate tables of 10 are $4250 for members and $5000 for non-members
6 Sep 2011

What Is HTML 5 & How Can It Benefit Me?

Author: Digital-Minded | Filed under: Technology

Here’s another post, for your imagination…

Just found an interesting site about HTML 5 and thought I would share it with you all. The graphical chart created by Focus.com did an amazing job of illustrating how HTML 5 can benefit your web needs.

Click below to view the chart:

Sample HTML 5 sites:

Sample #1
Sample #2
Sample #3

HTML 5 sure has all the benefits of being a game-changer in Web application development as it poses a strategic threat to Adobe, as well as to Microsoft and Java.

Happy coding all, let the creativity begin…

25 Aug 2011

How To Maximize Your Facebook Page

Author: | Filed under: Business

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Facebook has grown to a worldwide success as millions of people are addicted to the Social Network. Many questions we receive is how can we best utilize Facebook to our benefit. Below you will find effective ways that really work, to help you accomplish your professional goals.

1.    When’s the best time to post? While weekends and off-peak hours from 2pm to 5am are the times when page admins are least likely to add a new post, those are the posts that receive the highest interaction rates. Thursdays, on the other hand, shoulder the highest number of postings during the week and the lowest interaction rate. And since a high level of postings results in a lower interaction rate from users, it only stands to reason that posting in off-peak hours means you’ll gain more interaction from fans.

2.    How many times should I post per day? You’d think too many posts would offend your followers but the report suggests frequent posting increases interaction. As you might suspect, fewer posts reduce the chances users will see them. And while unsubscribe rates go up after three posts per day, they level off at higher frequencies. The secret is to find that balance between optimizing interaction and managing unsubscribes, which is going to be different for every business.

3.    What type of content elicits the most interaction? By far, photos generate the highest interaction rate for the six varieties of content, with status updates ranking No. 2. Others — in descending order — include video, music and links. The fact that links are at the bottom is interesting, considering they are posted the most often. Photos rank at the top because they’re visual, easy to digest and they elicit emotion.

4.    Should I ask fans to Like or Comment on my posts? Absolutely. Just by taking advantage of a “Like” call to action boosts your interaction rate by 216 percent. Momentus Media analyzed 49,266 Page posts, comparing interaction rates for posts with “Like” and “Comment” calls to action and those without. And while only 1.3 percent of status messages had a call to action attached, those who used “Like” or “Comment” showed a huge boost in interaction rates.

5.    Should I ask my fans questions? You’d think that by asking questions you’d get a better interaction rate, but such is not the case. However, Facebook page admins looking to achieve the highest comment rate should pose questions and then directly ask for fans to reply with comments.

6.    How long should my status messages be? According to this study, size does matter. While there’s a higher posting rate for shorter posts (especially those that stay within the 140-character limit for cross-posting purposes on both Twitter and Facebook), interaction increases as the length of the status message increases.

7.    How long do my messages remain in the Newsfeed? In the first hour of a Facebook status update, half of the users who will click on the post will have done so, with 90 percent of the clicks occurring within nine hours of the post going live.

How has Facebook helped you? Leave comments below!

17 Aug 2011

Effective Networking Tips

Author: | Filed under: Business

Here’s another post, for your imagination…

Rules for Networking

1. Be prepared – bring plenty of business cards and marketing material.
2. Give without expectation. Expand or provide example.
3. Focus on quality not quantity. Expand or provide example.
4. Be positive and smile.
5. Be prepared to introduce yourself and your product or service in a group or individually.
6. Know your message (practice your 30 second elevator speech beforehand).

 

Etiquette

1. Arrive on time.
2. Follow-up. Within a day or two, send a short handwritten note or e-mail to each person you met.
3. Follow through.
4. Do not try to sell. Networking events are not sales calls.

Tips and Insights

1. Have a goal. How many contacts would you like to meet? Is there a company that is going to be there that you would like to connect with?
2. Be an Active Listener by asking questions and being interested.
3. Move around. You should feel like you’re on an expedition. Work the room.
4. Focus on quality contacts. Don’t linger with friends and associates.
5. Act like a host, not a guest. You are President of your own network, even when you’re attending an organization’s event. Greet others and make them feel comfortable.
6. Introduce people you’ve met to each other.

Mixer Questions:

• What do you do?
• How did you get your start in the ‘_________’ business?
• What do you enjoy the most about your profession?
• What separates you and your company from your competition?
• What advice would you give someone just starting out in the ‘_________’ business?
• What ways have you found to be the most effective for promoting your business?
• Are you involved in any community organizations?

Pay attention to these important factors;

• Good quality of voice, good breath control– diaphragmatic breathing
• Clarity in pronunciation and a variety of pitch
• Using a warm resonance, taking time to communicate interest and empathy before starting your message
• Appropriate volume – either one-on-one or the telephone – remember, we have four voices
• Before a Networking event, rehearse in front of a mirror in order to evaluate how you might be perceived.

Tips provided by:

Kathryn Preston of www.so2speak.com
Rick Mamros of www.Learn2Network.com

7 Aug 2011

10 Ways To Grow Your Home Based Business

Author: | Filed under: Business

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Starting a business is always an exciting venture and a challenge. You will face many obstacles along the way and issues you must deal with. Starting your business from home is an excellent opportunity to grow and expand as your overhead is extremely low. I will explain to you effective ways to help your home-based business turn into a full-time gig accordingly.

Follow these 10 steps to grow your home-based business into the personal and professional success it was meant to be:

1. Focus on a single product or service, and then market it, sell it, promote it-do everything you can to increase sales of that one product or service. While it’s tempting to swing for the fences and try to be all things to all people, it’s often less risky and more profitable to pick a product or two that you can execute really well and just try to get on base.

2. Expand your product line to offer complementary products or services. Once you’ve hit on a product or service that customers really like, don’t miss the opportunity to bring out related items to diversify your product line. Not only does that give your customers a wider selection, but it also makes your products more appealing to retailers who typically like to stock a line of products as opposed to a single item.

3. Find ways to increase sales to your existing customers. It’s a lot cheaper than finding new ones. Even if you can’t expand your product line, you can boost revenues by selling more of your existing product or service to the clients you already have. One easy way to do this is through volume discounts. Especially if your products cost little to produce, offering your customers the chance to buy, say, two T-shirts for the price of one lets you ring up additional sales without sacrificing much profit. Another common practice is to reward loyal customers by giving them a punch card that entitles them to a free product or service for every 10 items they buy. This technique is common at hair salons, car washes and arts-and-crafts stores, but homebased businesses can use it, too.

4. Hire someone to help you out-an employee, a freelancer, an intern, an independent contractor, even your kids. Not only does this free up cash flow by adjusting your expenses to the level of work you bring in, but it also enables you to cultivate a large network of talented people you probably couldn’t afford to hire full time.

5. Create a Web site to advertise your company or sell products online. Thanks to the Internet, it’s no longer necessary to open a store to reach retail customers. For marketers of specialty products like rare books, collectibles and gourmet foods, a Web-based boutique lets you reach millions of shoppers around the world without paying for rent, utilities or garbage collection.

And while creating Web sites once required a big investment and the skills of an experienced Web designer or programmer, do-it-yourself Web sites are now available for less than $30 a month with no technical knowledge required. Typically, the companies that help you register your domain name (Web address) will provide online templates you can use to build your site, host your Web pages on their server and provide you with multiple e-mail addresses as well. E-commerce capabilities can often be had for an additional charge. You can also set up low-cost Web sites through Web hosting companies and search engines.

6. Join forces with another business to promote your company. Partnering with a company in a related industry is one of the cheapest and easiest forms of marketing that you can employ. If you make spa products, for example, you may be able to convince a local health club to carry them in its store by offering a discount to its members. Likewise, you can send a free, one-day health club pass to anybody who buys your lotions and scrubs.

7. Target other markets. If you sell to teens, start marketing to college students. If you sell to working moms, maybe your product will work for stay-at-home moms with a few modifications. Another strategy is to take a retail-oriented product or service and sell it wholesale. For example, a homebased catering business that specializes in cakes, pies and other tasty desserts can contact local bakeries to sell its goods on a wholesale basis. While the price you get from the bakeries will be lower (because the bakeries need to mark it up to their customers to make a profit), you’ll sell more products and generate consistent cash flow that you can bank on.

8. Find new and different ways to market your business through e-mail newsletters or by doing guest-speaking gigs or by teaching a class. Marketing your homebased business doesn’t need to involve spending big money on newspaper ads, Yellow Pages listings, or TV or radio spots. Grassroots marketing techniques cost far less and are often much more effective. Most chambers of commerce and community groups are more than happy to provide a forum to a local business owner who’s willing to share his expertise at no charge. Sending out a weekly newsletter is also a great way to get your name out in front of new and potential clients. Thanks to the Internet, you can send out your newsletter via e-mail using online templates and automated delivery systems.

9. Expand to another location. That could mean renting “virtual” office space in a business center or by sharing office space with another growing business. Brad Taylor, a CPA in Springfield, New Jersey, spends most of his time at home preparing tax returns, developing tax-planning strategies and revising his clients’ QuickBooks files. But when he needs to come to New York City for a meeting, he sometimes rents space at a Manhattan business center operated by HQ Global, a national provider of temporary office space.

For a monthly fee or a la cart, business centers like these offer everything from conference rooms and receptionist services to remote-access voicemail, high-speed Internet connectivity and tech support, offering homebased business owners as much or as little outside office services as they need. Taylor pays just $10 an hour to use the space and is able to bill the cost to his client. “While I still want to run my business from home, this has allowed me to pursue new opportunities and network with other professionals,” Taylor says.

10. Think about turning your business into a franchise or business opportunity. While most homebased businesses remain small, yours may have the potential to hit the big time through franchising, licensing or wholesale distribution. The key question to ask yourself is if your business can be converted into a business format that somebody else could operate (a franchise) or if you have a standardized product or service that someone could resell multiple times (a business opportunity). While you may think that expanding your business requires raising capital, hiring employees, buying equipment and leasing office or warehouse space, it’s often more profitable-and less risky-to license your product to a big corporation with manufacturing capabilities and an existing sales force to do the work for you.

I hope this was useful, contact us with any questions or concerns you may have by leaving a comment.

13 Jul 2011

How Can Social Media Benefit My Business?

Author: | Filed under: Business

Here’s another post, for your imagination…

The key to success is in the planning. For that you have to understand the required steps and what should be shunned. An effective plan or guide or a few recommendations will assist you to reach your goals. You’ll find three helpful recommendations in this article which can help you onward to success. You could greatly boost your chances of success by adhering to the following advice.

 

When you decide to market with social media effectively, you’ll find it really is important that you do things properly. If you don’t, the effects may be regrettable. It may well turn out that you end up getting a lot of people annoyed with the way you handle yourself, or, perish the thought, even have administrators revoke your account.

Here is a short list of approaches to staying focused and staying far removed from problems.

1. Understand that social networks aren’t places to spam your affiliate links

You’ll have to understand that social networks aren’t places to spam your affiliate links because it prevents people from wanting to even come in contact with you, let alone do business with you. To not get this carried out might force you to create new accounts and you don’t want to go through the annoying registration process all over again. And so don’t ignore this key pointer!

2. Create a group for like-minded individuals.

Nearly as critical as understanding that social networks aren’t places to spam your affiliate links whenever dealing with the decision to market with social media effectively will be creating a group for like-minded individuals. You must clearly understand or know that this is really important. It helps to create a group of like-minded individuals that can interact and exchange ideas, a thing that almost any one wanting to market using social media wants.

3. Have a way to bring traffic back to your site

Lastly, when deciding to market with social media effectively you should be certain and have a way to bring traffic back to your site. This could help with an increase in various affiliate sales or even create prospects within your business, an essential portion of social media marketing. Failing this could cause you to aimlessly build a following but not make any money — and you will most likely agree that that may not be good!

As was established at the start for this article, in the case of you deciding to market with social media effectively, you should really avoid the types of mistakes that may lead to getting a lot of people annoyed with the way you handle yourself, as well as have administrators revoke your account. You really want a group of eager customers and prospects for your products/services, and you may make that happen by taking note of the recommendations in this article.

Thanks until next time, I hope this was helpful…

12 Jun 2011

Cars101 Site Launched

Author: | Filed under: Web Design

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Cars101, was a project we took on with a tight deadline. The project needed to be completed in one weeks time. It was a challenge and everyone at Digital-Minded made the deadline.

Take a look below:

Stay tuned for more projects launching soon…

5 Jun 2011

6 Tools For Start-Up Websites

Author: | Filed under: Business

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Today’s post we are going to talk about a number of effective tools to enhance your website. Whether you use it for business or personal usage the below tools will definitely be a great asset for you.

Now let’s start to have a look at some of these tools:

Get Satisfaction Touch Of Satisfaction:
Do you sell products or services online? Do you want to hear how you can improve your product or what can be really useful for your clients? Get Satisfaction is made for you, a simple nice charming website to get connected to your clients and your potential customers…let them ask you questions.

Survey Monkey A Tool To Conduct Surveys:
Conducting surveys are apart of any business, getting feedback and asking people about what they think and what they would like to have in your products or services. Survey Monkey makes it easy for you and allows you to get the feedback you deserve the proper way.

Google Analytics:
Analyze your websites traffic using Google Analytics to know more about the in and outs of your website visitors and keywords. Set goals for different pages, keywords and monitor your progress to help your website expand. Tracking your daily hits know exactly where people are viewing your website all across the world. Google Analytics keeps track of everything imaginable to help your business grow.

Google Webmaster Tools:
Using Google Webmaster Tools you can improve your website, enhance your sites functionality, and help grow your business.

Blogs Commenting and Sharing:
An inevitable part of websites today is communities, blogs and magazines. Many of your visitors are eager to share their opinion about a post, a news or a new release of a product or service. Using Disqus you can create community of people from different social networks around your content. Another very useful tool for your website is Marginize, Marginize provides you a widget and you can:

• Show the Twitter conversation about your site and content.
• Spark new conversation and make your site easier to share.
• Deliver badges, notifications, and more to your visitors.

Mailchimp E-Mail Marketing:
If you want to have newsletters, monthly magazines or if you need to send emails related to your new products or services Mailchimp is going to deliver it all hassle free. With lots of cool options available, creating and monitoring
e-mail marketing campaigns are quite easy.

Until next time, I hope this post was useful leave comments thank you.

22 Apr 2011

New Site Launched, Always A Party

Author: | Filed under: Design

Here’s another post, for your imagination…

Greetings all,

Hope you all enjoy your long weekend and wishing you a Happy Easter.

Just a brief post, we launched a new site and want you all to check it out below.

Click here: Always A Party

Here’s another post, for your imagination…

Adobe has announced they will be releasing the Adobe CS5.5 Suite in all versions. Depending on your skill set and clients needs the below suites are suitable for everyone. I highly recommend the Master Collection simply because it has all the programs you need to make good things happen.

For more details click below:

Master Collection
Design Premium
Production Premium
Web Premium
Design Standard

List of CS5.5 related videos and articles on adobe.com:

Introducing Adobe Flex 4.5 SDK

What’s New In Flash Builder 4.5

Dreamweaver CS5.5 Features

What’s New in Dreamweaver CS5.5

Flash Catalyst CS5.5 Features

Introduction to Flash Catalyst CS5.5

Introduction to Flash Catalyst CS5.5 (video)

Importing Artwork in Flash Catalyst CS5.5 (video)

Flash Professional CS5.5 Features

And many more…

To be notified of the launch date, click here.

The estimated launch date for CSS.5 will be early May and you can pre-order your upgrade now.

Hope your all staying current and I know upgrades can be expensive but it’s well worth it.

Source: Adobe, FITC

Here’s another post, for your imagination…

Sara G’s management approached us two years ago, looking for a web site to be developed. We took on the project and delivered a platform that was a solid foundation for her online presence.

Built in Adobe Flash we delivered amazing results, however over time the site died down and change was needed.

Have a look at the before and after web sites below.

We had to come up with a dynamic web site which allowed her team to update the content anytime. This was their main priority because as an upcoming music artist many ventures come up and they needed power to update content without harassing the Web Developer.

Our solution was to use the award-winning content management system (CMS) Joomla which enabled us to build Sara G’s site giving her the power to edit content freely. The power this CMS offers us is mind blowing from the ability to embed modules, applications and anything to meet our clients needs.

Our main conflict was coming to ends with everyone on her team. As many eyes were on the project we had to balance and all come to a  final result. The difficulties we had was receiving feedback from several people with wonderful ideas but didn’t quite fit the template which was built. Through effective communication, we made sure both parties were satisfied with the product being launched.

I hope you all like Sara G’s site and we look forward to continuing our success bringing you the best web solutions possible.

3 Apr 2011

How To Manage A Tight Deadline…

Author: | Filed under: Business

Here’s another post, for your imagination…

You landed a new project and are extremely excited about it but fear missing the deadline. This can be critical to your success as a freelancer or business owner.

If you miss one deadline, you may never get a second chance with that client or employer. It will cause a snow ball effect bigger than your imagination.

Here are a few guidelines to help you manage this area:

1. Ask for an extension

If you really are worried that you are not going to meet a deadline, then it is much better to manage expectations than miss the target. If you have good reason, and can present your argument well, this is often the best approach. However, do not use this just because you want to put off the inevitable – you will loose trust, and never get the work done (especially if you are someone who needs the pressure of a deadline!).

2. Reduce the scope

The next step, if you are struggling to negotiate the amount of time up, is to try and negotiate the work load down. It is some times helpful to call this ‘clarifying the scope‘ rather than ‘reducing what I have to do’! This might take the form of presenting a first draft rather than a final version, or the meat of the work without the ancillaries or appendices.

3. Get some help

The quickest way to half the time need to do something? Double the number of people working on it! Get a colleague, a friend, or even a boss to role their sleeves up – if you make people aware you need help, they will often do all they can.

4. Break it down into chunks

When you look at all you have to do, and how little time you have to do it, it can be overwhelming. Split the whole into parts, the parts into bits, and the bits into morsels. These are things you can see yourself doing easily and quickly, and help you manage your progress.

5. Write a timetable

Once you have broken the project into bits, you can now allocate these to particular time-slots. If you know you only have 10 minutes to write each slide for a presentation, you are less likely to spend two hours on each one getting the ‘right shade of green’.

6. Prioritize

One of the core principles of productivity is the Pareto 80/20 rule. If you can rank everything you need to do, and then get through the top 20% of it, then you will be a good deal through the job.

7. Use templates

The set-up of any project or task is always the most time consuming element – not necessarily in terms of productive time, but it requires more trial and error. Are there any templates you can start from? Is there a presentation you have already done with your company’s logo on? Can you download a beginners guide to wallpapering so you don’t have to start from nothing?

8. And finally…

If all else fails, just throw yourself headlong into it and see what happens. There is always the chance that it was easier than you thought, expectations were lower than you thought, or your paranoia was greater than you thought!

Until next time, hope this was beneficial to you.

21 Mar 2011

Marketing (Online & Offline) Where Do I Begin?

Author: | Filed under: Other

Here’s another post, for your imagination…

Marketing has to be one of the biggest elements in any business. Without an effective marketing plan, how will you be known?  That is the question every business owner should ask themselves. I will list a few ways on how to market your business both online and offline that can help you succeed.

Online Marketing:

Search Engine Optimization (SEO)

1. Research what words your potential customers are searching with.

2. Write search engine optimized titles that use the words that your customer are searching for.

3. Get those same keywords in the link text of sites that are linking to you.

4. Make sure the sites you get links on are on the same topic as your site is.

5. Use the same keywords in the body text of your content.

Email Marketing

1. Offer information or special deals and coupons through an emailed newsletter..

2. Place newsletter signup forms in your store.

3. Collect emails at tradeshows and other events.

4. Place a newsletter subscription form on your website.

5. Set a standard by delivering quality informative content.

Social Marketing

1. Participate in blogging communities.

2. Participate in forums and use a Signature Line.

3. Participate in wikis.

4. Publish your own blog.

5. Build a online social network.

Offline Marketing:

Business Networking

1. Find other business professionals to network with at:

- Trade Shows
- Industry Events
- Clubs
- Networking Organizations

2. Be selective about who you network with.

3. Meet with your business network partners often.

4. Send your business network partners lots of referrals.

5. Talk with everyone you meet about your business.

Print Marketing

1. Hand out your business card to anyone who may need to contact you.

2. Have a brochure to handout to potential customers. Also make brochures of new products and services to send to past customers.

3. Buy newspaper advertising space.

4. Send postcards to new and existing customers this can potentially bring in new clients.

5. Submit articles to industry publications.

Local Marketing

1. Place an ad in a local magazine or paper.

2. Write an article for a local magazine or paper.

3. Advertise on a billboard.

4. Offer your product as the prize for a local contest.

5. Hang up flyers, posters or business cards at community halls, libraries, or other local businesses with their permission of course.

When it comes to marketing it is a combination of many elements that can bring your business plans to life. Experiment with things to see what works, don’t just waste money without doing the proper research.

See how your potential clients react to your marketing plans and decide how to proceed from there. Everything takes time so be patient and the results will eventually come to light.

Resource: goodmarketingideas

14 Mar 2011

Help Japan, Donate Now!

Author: | Filed under: Other

Here’s another post, for your imagination…

On behalf of the Digital-Minded family, I would like to send my prayers to everyone in Japan during these hard times.

We have donated an undisclosed amount of money to the Canadian Red Cross and will continue to support Japan.

I encourage everyone to donate and support those who are in need.

Below are a few resources on how to donate;

Canadian wireless customers with most major carriers can text ASIA to 30333, and donate $5 to the Canadian Red Cross Japan Earthquake/Asia-Pacific Tsunami fund.

Canadian Red Cross

American Red Cross

Let’s pray for better days and bring Japan back to normal, thank you.